About

China Food Investment Group Co., Limited (CFI) is a private company group specializing in modern green agriculture and healthy foods. Originally a large agricultural firm with 35 years of experience in deep processing of grains and cereals, its vision is "To safeguard China's grain supply, serve nutritious Chinese meals, and promote world wellness with Chinese grains."

With a particular emphasis on food safety, we extensively expand our planting bases. In partnership with National Coarse Cereals Engineering Research Center, CFI has established 29 coarse cereals breeding and cultivation bases globally, covering an accumulated planting area of 47.78 hectares. Committed to technological R&D, we strive to foster core productive capabilities. CFI boasts a 17,000m2 research facility and strategic partnerships with prestigious institutions such as Heilongjiang Academy of Chinese Medical Sciences, China Academy of Chinese Medical Sciences, and China Association of Health Protection Food. Our research team comprises 39 scientists, 2 Yangtze River Scholars, and 6 leaders of national key research projects. Integrating production facilities, we are poised to develop new quality productive forces. With a capacity to produce high-end agricultural products on a colossal scale, "Heilongjiang Joyoung," backed by a RMB 620 million investment from CFI, manufactures the "Joyoung Soymilk". We own Zhonggu Soya Flour Factory, a provincial leader in the agricultural sector, Zhonggu Winery, a prominent winery with annual production capacity of 10,000 tons, and Zhonggu Grain Warehouse with an impressive storage capacity of 100,000 tons. This strengthens our integration across the supply chain. We have also invested RMB 4 billionin a smart AI base featuring production, R&D, exhibition, marketing, conference, and cloud data functions.

In digital asset operations, we manage to monetize our popular intellectual properties (IPs). CFI has established a digital assets ecosystem encompassing "Persona IPs + Digital IPs + Physical IPs," fueling our global dealerships with targeted and sustained customer flows. Boasting a top-tier Douyin cloud franchise brand, we achieve a GMV of over RMB 15 million in a single live streaming campaign. Supporting our physical operations, we have established a global sales network. CFI has, by the end of April 2024, maintained a sprawling network of 10,300 physical chain stores across 27 countries, with output value topping RMB 10 billion for two years in a row. With a bold vision to open more than 40,000 physical stores worldwide within three years, alongside over 10,000 cloud franchise outlets, we adopt an AI-powered mode integrating cloud and physical stores  to achieve extensive market coverage across 60% of the world, targeting a 45% annual growth rate and an annual revenue surpassing RMB 30 billion. We are committed to providing dealers with a sustainable, viable business paradigm, while offering consumers more healthy, green, and eco-friendly options.

Bolstering our development in the tertiary industry, we fortify our cornerstones with substantial assets. Leveraging our full-fledged industrial chain, CFI has diversified into real estate, finance, and philanthropy, amassing over RMB 5 billion in fixed assets. CFI has invested RMB 3.6 billion to acquire the 15,000m2 Jinqiao Plaza in Haikou and the 25,000m2 Lover's Ode Square in Sanya, and developed Jinma International Trade City and Hanwo International City. Our portfolio encompasses the Sanya Yacht Club, China's sole prize-awarding horseracing track, a premium residential compound – CFI Home, the Grand Metro Park Bay Hotel, and the CFI Tower with an investment of RMB 1 billion in Zhuhai. We've also generously gifted 20 seaside apartments in Sanya, valued at RMB 80 million, to our shareholders' parents. CFI has staged well-known events globally, including grand annual conferences. We have donated RMB 2.4 million for flood relief in Henan, RMB 5 million for COVID-19 support in Wuhan, and RMB 6 million to organ donation organizations, and contributed to the construction of six Hope Schools in Daliang Mountains, with a total donation amount exceeding RMB 120 million.

CFI owns four subsidiaries globally. Liangtou Originality Product specializes in the breeding and cultivation of premium crops, along with the research, development, and manufacturing of high-end agri-products and health-focused consumables. CFI Innovations spearheads the global management of brick-and-mortar franchises and drives the sales of our portfolio of branded goods. CFI Internet Technology, our avant-garde digital commerce platform, excels in short-video commerce, IP creation and monetization, traffic conversion, and comprehensive internet marketing strategies. CFI Hengqin, focusing on full-spectrum live streaming engagement and digital asset operations, maintains sturdy collaborative ties with industry titans such as ByteDance and Tencent.

Grounded in the belief that "Wellness" is fundamental to economic prosperity, natural harmony, and human progress, CFI will, while enhancing our business performance, foster transformative advancements in global green agriculture and health initiatives.